Vol. 1 No. 1 (2026): Volume 1 Nomor 1 2026

Articles

• ANALYSIS OF THE ROLE OF ENTREPRENEURSHIP EDUCATION AND DIGITAL LITERACY IN IMPROVING THE SUSTAINABILITY OF MSMES IN INDONESIA

  Heryenzus (Author)

  1-10

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• BRAND LOYALTY ANALYSIS  OF A BRAND PRODUCT

  Agung Edy Wibowo, Wasiman (Author)

  11-18

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• THE RELATIONSHIP BETWEEN BRAND IMAGE AND CONSUMER LOYALTY WARDAH COSMETIC PRODUCTS IN BATAM CITY

  Tiurniari Purba, Nora Pitri Nainggolan, Poppy Okta Fiana Putri (Author)

  19-26

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• CHALLENGES, STRATEGIES, AND ROLES OF DIGITAL TRANSFORMATION IN THE DEVELOPMENT OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES)

  Rainier Hendrik Sitaniapessy, Heryenzus (Author)

  27-31

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• THE INFLUENCE OF DIGITAL SKILLS AND TECHNOLOGY ADAPTATION ON EMPLOYEE PERFORMANCE IN THE ERA OF DIGITAL TRANSFORMATION

  Suali, Renniwaty Siringoringo (Author)

  32-41

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