CHALLENGES, STRATEGIES, AND ROLES OF DIGITAL TRANSFORMATION IN THE DEVELOPMENT OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES). Journal of Management Research, [S. l.], v. 1, n. 1, p. 27–31, 2026. Disponível em: https://ejournal.tintailmu.org/index.php/JOMAR/article/view/5. Acesso em: 5 oct. 2026.